Customer Relationship Management (CRM)

Learning more about your customers' needs in order to serve them better - imperative for continued business success - is the idea behind CRM. By combining information about customers, sales, marketing effectiveness and responsiveness, CRM can assist a company in seeing internal trends and gauge future courses of action for continued sales growth.

But CRM is not just technology; it needs to serve broader organizational requirements, such as customer service; systems and information management; marketing effectiveness and customer acquisition.

Get the 2008 Gartner Magic Quadrant for CRM Customer Service Contact Centers Report